Benefits offered by Simple Mass Mail Merge:
1. You can use Gmail SM3 for sending mass emails easily. Send holiday greetings (with emoji’s), event invites, school assignments, press releases, schedule birthday messages in advance, create rich email newsletters or reach existing customers with any upcoming offers in your store.
2. SM3 works with Gmail and G Suite (Google Apps) account. You can send merged emails immediately or use the built-in scheduler for sending emails at a later date and time.
3. You can compose email templates inside Gmail or use the built-in raw HTML editor to create rich text emails using HTML and CSS. Gmail now supports media CSS queries in addition to inline CSS styles.
4. SM3 supports email aliases so you can send emails on behalf of someone. For instance, your office secretary may perform SM3 but send emails from your own Gmail account.